RetentionLayer

For B2B SaaS at $250K-$1M ARR

Stop Firefighting Cancellations.
Start Watching LTV Climb.

A retention system for founder-led B2B SaaS ($250K-$1M ARR). No more burning cash replacing customers. No more wasted dev time on features that don't move the needle. Just predictable growth and LTV that goes up and to the right.

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You thought you had Product-Market Fit — right before your growth stalled and you faced a flood of competition.

You've hit $250K-$1M ARR, but your growth has plateaued. You're piecing things together on your own, burning time and dev budget with every guess, unsure how to command the market you know you should own.

Here's What's Actually Happening: Strategic Confusion

As you scale, your strategy slips from Category Defining to Feature Chasing. Your roadmap is bloated not because your product is bad, but because your strategic focus is diluted. Every new feature built to cover every use case just makes your product look more like everyone else's.

The Breakthrough Insight

The companies that break through do the opposite. They realize they're not competing; they're defining a new category.

They focus on the 1-3 unique strategic points that drive undeniable market ownership. They focus on the customers who would put up a fight if you removed the product, because for those customers, you are the only possible solution.

That focus drives category-defining clarity and execution — allowing you to own your market without wasting months building features that keep you stuck competing.

Here's how we get you to Category Ownership

In just 5 weeks, I run a deep, strategic intervention to eliminate your strategic confusion and define the unique category your product is meant to own.

This is a focused, high-leverage process:

  • Audit Your Market & Focus: I analyze your current product usage, interview key customers, and benchmark the competitive landscape to pinpoint where your category currently exists (or should exist).
  • Define Your Uniqueness: We identify the 1-3 unique strategic vectors where your product delivers irreplaceable value—the vectors that allow you to stop competing.
  • Establish the New Rules: I audit your existing roadmap and backlog to align them exclusively with your new category definition, delivering the focused engineering velocity needed for market dominance execution.

You Walk Away With:

  • Category-Defining Clarity: A definitive diagnosis of the market you can own and the precise strategic position required to secure it.
  • Execution-Ready Roadmap: A validated, high-confidence 90-day plan of exactly what to build and what to immediately fix, enabling your team to execute immediately and maximize velocity.
  • A Clear Mandate: No more wasted dev time or guessing. Just the category-defining clarity needed to command your market.

Why I started RetentionLayer

Hello,

I'm Raffy Banks.

At $250K–$1M ARR, most B2B SaaS founders hit the same wall. Growth plateaus. You lose clarity. Dev time gets wasted. And you can't quite figure out why you're suddenly competing with everyone.

I've been there. I've burned months building features nobody used and watched customers leave without understanding the true strategic leak.

Over the past 20 years, I've built two companies and scaled SaaS from zero to 200,000+ users and an acquisition.

Here's what I learned: What got you to $250K won't get you to the next stage. Trying a million things and hoping one sticks just keeps you stuck competing. What works is defining the 1-3 strategic vectors that allow you to own the entire category.

That's why I started RetentionLayer

Too many good products plateau not because they're bad, but because the team loses clarity on the precise strategies that allows them to stop competing.

I help founders at $250K–$1M ARR diagnose the exact strategic leak that keeps them competing and build an execution-ready roadmap – so you stop wasting dev time, own the category, and break through your growth plateau.

I'm not here to help you raise funding or chase vanity metrics.

I'm here to help you understand how to stop competing, how to own your category, and exactly what to build to achieve it.

Ready for category-defining clarity? Book a call

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Raffy Banks, Founder

Ready to stop burning dev time and own your category?

Book a Call

Not ready or have a question? Connect with me on LinkedIn