RetentionLayer

Vertical SaaS | $250K–$1M ARR

Stop Firefighting Cancellations.
Start Watching LTV Climb.

A retention system for Vertical SaaS at $250K–$1M ARR that delivers predictable growth and 95% retention.

Book a 30-minute Strategy Call

You're Stuck on the Churn Treadmill

Growth has plateaued. Not because your product is bad, but because:

  • You're burning cash replacing customers who should have stayed
  • Your dev team ships features customers asked for but churn is still flat.
  • You're firefighting cancellations reactively instead of proactively building retention barriers.

The result? Cash runs out, LTV stays flat, and you have no idea what to build next to actually move retention.

The Root Cause: Building Features, Not Retention

You're building what customers request instead of identifying the core behaviors that make them stay.

The best-retained Vertical SaaS companies don't chase feature requests. They identify the 3-5 Predictable Retention Behaviors (PRBs) that signal long-term value, and they build their product and CS around those.

Stop guessing. You need a system that translates customer behavior into Predictive Health Scores, not reactive ones.

That's the retention system we install.

The RetentionLayer System: 3-Steps to Predictable Growth

Here's an overview of the RetentionLayer System — the predictive engine that stops your revenue from leaking and turns your existing customers into your fastest growth engine.

Step 1: Discover Your 3-5 Predictable Retention Behaviors (PRBs)

We analyze your existing data, usage, and customer behavior to find the 3-5 actions that predict long-term retention — so you stop guessing at feature strategy and start knowing the key drivers of LTV.

Step 2: Deploy Activating-Friction, High-Value Flows

We redesign your initial onboarding and product journeys to aggressively drive those PRBs from day one — so users hit proven, long-term value in their first week, not at day 45.

Step 3: Install the Predictive Retention Dashboard

We set up automated health scoring and leading indicators in your existing tools (CRM, Pendo, etc.) so you spend 30 minutes a day reviewing what matters — instead of firefighting reactive cancellations.

The RetentionLayer System: Choose Your Pathway

We offer three predictable pathways to stop churn, systemize your growth, and hit 95% retention:

Blueprint (DIY + Support)

Ideal for scrappy startups who have internal bandwidth (Product, Dev, CS/CX) but lack a proven methodology and a clear, high-impact 90-day retention plan.

$5,000 fixed

Goal

Clarity & Execution: Provide the exact roadmap and proprietary IP needed for your internal team to execute a focused 90-day retention sprint.

Deliverables

  • Core Retention Metrics Profile
  • High-Impact Fix Blueprint
  • 90-Day Execution Roadmap Template
  • Clarity Call Scripts
  • 1x Kick-Off Training Session (90 min)

Support

90 Days of Dedicated Slack Support for tactical Q&A and immediate roadblock removal.

Implementation (Full System Installation)

Ideal for founders ready to systemize and scale, committing to a proven process to move past the plateau and become proactive in their retention efforts.

$15,000 fixed fee

Goal

System Ownership: Install a fully functioning, predictive retention system in 90 days that fixes data integrity issues and gives you a durable, execution-ready asset.

Deliverables

Blueprint Deliverables Plus:

  • Predictive Health Score Setup (Full installation)
  • Tech Stack Alignment (Hands-on data integration fix)
  • Retention Dashboard Configuration
  • End-User Clarity Calls (5 sessions run by us)
  • Ongoing 90-Day Support (Weekly 45-min Zoom + Unlimited Email/Chat)

Client Role

Provides access to tools; participates in weekly strategy calls; implements product changes based on the roadmap.

Fractional CPO (Strategic Partnership)

Ideal for founders ready for their next level of scale who need high-level strategic alignment to break $1M ARR and prepare the business for institutional funding or acquisition.

Custom Retainer

Book a 30-minute Intro Call

Goal

Executive Strategy: Provide ongoing, high-level strategic leadership and mentorship to break $1M ARR and prepare for institutional funding or acquisition.

Scope

  • Strategic Advisory: Quarterly planning, defining long-term product vision, and market positioning.
  • PM Mentorship: 1:1 coaching for internal Product Managers on strategy and roadmap management.
  • Executive Alignment: Leading data reviews and presenting strategic plans to the founder/investors.
  • Ad-Hoc Problem Solving: Custom project work (e.g., pricing optimization, competitive analysis).

Timeline

Minimum 3-6 Month Contract.

Meet Your Strategist & System Integrator

I'm Raffy, and I specialize in the operational systems that turn B2B product potential into predictable growth. Over the last two decades, I've been a co-founder and product leader, successfully building and scaling Vertical SaaS products from zero users to over 200,000+ end-users and a successful acquisition. I've been in the thick of it, leading engineering, product, and customer success teams through the challenges of plateaued growth.

My expertise stems directly from the systems I built to maintain 96% customer retention in high-stakes maritime technology. I combine deep B2B Product Management with the technical rigor of systems engineering. This means I don't just write the strategy. I build the automated integration systems (CRM, Pendo, etc.) required to make a predictive retention system actually work for you.

Raffy Banks profile photo
Raffy Banks, raffy@retentionlayer.co
Founder & Strategist

Ready to Stop Wasting Cash and Achieve Predictable Growth?

Book a 30-minute Strategy Call

Not ready or have a question? Connect with me on LinkedIn